Loyalty programme for a 180-store chain

Challenge

The client is an Israeli clothing chain with 180 physical stores and a Magento online store. Most shoppers knew the brand from its stores, and the online channel was still picking up speed.

The chain needed to launch an online loyalty programme within a month to bring in-store shoppers online, and to expand its delivery area at the same time. Deployments were manual, and each one put the live store at risk.

Solution

• Newsletter-based loyaltyShoppers earn rewards for subscribing and for later purchases, and the chain gets a contact base for its campaigns.
• New delivery regionsWe added new zones with their own rates, delivery times and free-shipping rules.
• Docker and RancherWe containerised the store and set up deployments through Rancher: releases became predictable, and a rollback takes minutes.

How we worked

1. Week one

   We agreed on the loyalty mechanics with the client's marketing team and fixed the scope for a hard deadline.

2. Development

   Loyalty, delivery rules and containerisation went in parallel, with daily syncs with the client.

3. Launch

   Four weeks after kick-off everything went live, already through the new deployment process.

Outcome

The loyalty programme went live four weeks after kick-off, delivery reached new regions, and the client's team got a reliable deployment process instead of manual releases.