Doubling a florist store's speed

Challenge

This Austrian flower shop takes orders through a PrestaShop store. Many people order bouquets at the last minute from their phones, so speed and a simple checkout are everything.

Pages took about three seconds to load, and cart errors stopped shoppers from checking out, so some simply left. The client also wanted QR code payments and better local search visibility.

Solution

• Speed optimisationWe compressed images, removed unneeded modules and scripts and set up caching. Load time fell from 3 to 1.5 seconds.
• Cart fixesWe found and fixed the bugs that made the cart lose items and reject orders.
• QR code paymentsWe added QR code payments that are convenient on a phone.
• SEO moduleWe set up metadata, markup and pages for local searches.

How we worked

1. Measurements

   We started by measuring speed and recording the scenarios where the cart broke.

2. Quick fixes

   Cart fixes shipped first so the store stopped losing orders.

3. Support

   Since then we have supported the store and added features as the client needs them.

Outcome

The store loads twice as fast, the cart works reliably, and shoppers can pay for a bouquet by QR code in seconds.