A new fashion store on PrestaShop

Challenge

A UK clothing brand had been selling through marketplaces and social media and decided to launch its own online store to manage range, pricing and customer relationships directly.

The store had to be built from scratch within a few months. Returns were a separate concern: in online fashion most of them come down to the wrong size, and the brand wanted to bring that share down from day one.

Solution

• A store from scratchWe designed and built the PrestaShop store: catalogue, product pages with size charts and customer accounts.
• Payments, shipping and SEOWe connected UK payment and courier services and laid an SEO foundation before launch.
• Virtual fitting roomWe built in a fitting room that suggests a size from the shopper's measurements and cuts returns.
• A transparent processWe worked in Scrum with demos every two weeks, so the client saw progress and could change priorities along the way.

How we worked

1. Discovery

   We gathered requirements, the range and purchase scenarios and agreed on the MVP scope.

2. Sprints

   Eight two-week sprints with demos and feedback from the brand's team.

3. Launch

   Four months after kick-off the store opened to shoppers.

Outcome

The brand got its own sales channel in four months and 870 hours of work, with payments, shipping and SEO from day one and a fitting room that helps shoppers pick the right size.