Evolving a toy store on Shopware 6

Challenge

A European toy and kids’ goods store on Shopware 6. Sales are highly seasonal, with most revenue coming in the weeks before Christmas and other holidays.

The store needed a steady team to develop the product between seasons rather than one-off fixes from different vendors. Shoppers, usually adults buying a gift, struggled with a large catalogue, and stock and customer data lived in separate systems.

Solution

• Technical SEOWe fixed duplicate pages, markup, load speed and category structure so the store ranks better for gift searches.
• CRM and inventoryWe connected the store to the CRM and inventory system: stock updates automatically and customer data is available to marketing.
• Gift finderWe built a finder by age, interests and budget: a short path from "no idea what to buy" to the cart.
• Wish listsWe added wish lists that can be shared with family before a holiday.

How we worked

1. Retainer

   We work on a monthly block of hours with a shared backlog and priorities the client reviews every month.

2. Seasonal plan

   Big features ship in spring and summer; by autumn the store prepares for load and freezes risky changes.

3. Transparent reporting

   The client sees where the hours went and what is coming in the next release.

Outcome

Over 1,800+ hours the store gained a solid SEO foundation, connected CRM and inventory, and features that help shoppers pick a gift. Development runs at a steady pace, with no pre-season rush.